About Us



About Us | Sundance Outlet

At Sundance Outlet, we celebrate the passions, interests, and uniqueness of every individual. We believe that your individuality deserves to be expressed — and helping you do that is our core mission.

Our Story & Heritage

Founded in 1989 by actor and director Robert Redford, Sundance began as a small catalog store in Utah, featuring locally crafted apparel, jewelry, and home décor. Over the years, it has grown into a lifestyle brand renowned for its artisan quality, creativity, and independent spirit.

Craftsmanship & Creativity

Sundance has always been a platform for independent artists and artisans. From jewelry designers to textile artists, we collaborate closely with our partners to bring unique, handcrafted designs to our customers. Every product reflects artistry, self-expression, and individuality.

Our Commitment to You

At Sundance Outlet, you’ll find curated collections for every passion, profession, hobby, or interest. If you don’t see exactly what you’re looking for, let us know — we are always ready to negotiate, source, or produce custom pieces for you.

Experience & Quality

From handcrafted apparel to thoughtfully designed home décor, we ensure every product meets our high standards for quality and design. Our goal is to help you express yourself through items that are meaningful, stylish, and authentically yours.

Our Mission

No matter who you are or where you are in the world, we aim to provide products that let your personality shine. Sundance Outlet is more than a store — it’s a platform for self-expression, artisan quality, and timeless style.

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Our Philosophy

The Sundance lifestyle celebrates authenticity, freedom, creativity, and rich heritage. We believe in living a life true to yourself — embracing originality, exploring your passions, and expressing your unique style. Every piece we offer, from artisan jewelry to handcrafted apparel and home décor, reflects this philosophy: a commitment to craftsmanship, individuality, and meaningful design. At Sundance Outlet, it’s not just about products — it’s about inspiring you to express who you really are, celebrate your creativity, and carry forward a legacy of artistry and personal freedom in everything you do.